AcademicsDiscover AU

Public Relations

The PR sequence includes courses in PR principles, writing, case studies, design and digital photography.

Marks of Distinction

Students work with the Department’s new PR agency, which serves the needs of local nonprofit organizations and gives public relations majors a chance to do hands-on, portfolio-quality work. Under faculty supervision, student account executives lead teams that assist nonprofits with strategic planning, copywriting, media relations and event planning.

Practical experiences include:

  • Internships at corporations and nonprofit institutions
  • Staff positions in the Department’s PR agency (student managers are on payroll)